People “used to the best” in everyday life expect top-shelf home marketing and cutting-edge websites – the type of style that aligns with their day-to-day existence.
NEW YORK – Want to sell luxury real estate? Think like you’re rich.
Luxury real estate agents should understand and adapt to their affluent clientele’s mindset in order to serve them better – and reap significant rewards.
The first thing to understand: Affluent clients expect high-end marketing materials, a professional website, and other details that mirror their own lifestyle. Driving a nine-year-old Toyota Corolla to meet a multimillionaire at the airport, for example, might not project the correct image.
Agents that spend more on these elements increase their earnings potential.
Marketing materials should also cater to an international clientele since many luxury real estate shoppers hail from all over the world. Investing a little more money on search engine optimization and researching international real estate markets can go a long way.
Finally, it’s important for agents to understand that luxury buyers often aren’t as concerned about price, at least in the early stages of home shopping. To gain their interest, talk more about their new-home wish list, noting how a can give them what they desire.
Source: RISMedia (02/23/23)
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