Agents work hard to set themselves apart from the crowd, and an easy-to-recognize brand uses logos, colors, graphics and styles across all marketing platforms.
NEW YORK – Real estate brands can stand out through a strong, well-designed visual identity.
Visual identity is an inclusive look for your brand that extends to all produce. It includes things like a logo, color palettes, graphic style, imagery, layout/design, brand guidelines and typography. A good visual identity creates a cohesion achieved by consistent application of colors and fonts across all marketing content and touchpoints.
A striking visual identity establishes a sense of credibility and trustworthiness for the real estate brand. It also sets an agent apart from competitors.
What kind of visual identity works best? Colors and images can evoke emotions in a target audience and, by doing so, create connections. Consistency perpetuates a brand’s presence and makes it more memorable.
A visually appealing and consistent brand identity also contributes to a brand’s longevity and equity, making it more resilient to market fluctuations and developing trends.
Source: Realty Biz News (07/26/2023)
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