Luxury Real Estate

Some Millionaires Opting to Rent

Even though millionaires have more options than average American buyers, many see renting as a better investment for now.   NEW YORK – Across the United States, the number of millionaire renters is increasing because, they say, the high-quality, reasonably priced homes are hard to find. According to census data analyzed by The Wall Street … Read more

Attracting Tenants With Technology | Florida Realtors

Renters are looking for luxury living with convenience and safety. Some new tech devices and home features fit the bill. CHICAGO – Many real estate agents have a portfolio of investment clients that they help. Whether it’s managing an investment portfolio for a client and ensuring their properties are rented out and taken care of … Read more

Luxury Home Market Settling | Florida Realtors

Sales of luxury real estate, homes in excess of $1.5M, have been declining, but the average sale price has continued to keep pace, analysts said. WASHINGTON – Luxury real estate sales, which have led the market in numbers and dollar value since the pandemic, have started to settle out, declining 7.7% year over year during … Read more

Florida Leads in Housing Boom to Ease Shortage

WASHINTON –The United States has added almost 5 million housing units since 2020, most heavily in the South and most of them single-family homes, making a housing shortage look conquerable in much of the nation. Still, even more homes need to be built, especially single-family homes, experts say, and continuing high interest rates are hurting … Read more

Luxury Buyers Lead in All-Cash Sales

Nearly 50% of luxury homes purchased from December to February were all-cash sales because wealthy buyers have more financial flexibility. LOS ANGELES — Well-heeled home shoppers are increasingly paying cash, helping turbo-charge price gains for the most expensive U.S. homes. The median sale price of luxury homes, or those valued in the top 5% of … Read more

Define and Deploy Your Video Marketing Strategy

Video marketing helps create a strong online presence, which is essential to buyers who use the internet. The first step to making great videos is getting past fear.  CHICAGO – Just like 360-degree tours, using video as part of your overall marketing strategy isn’t a luxury anymore. It’s a necessity. Video marketing is the cornerstone … Read more

California Man Develops Unusual Squatter Solution

LOS ANGELES — On a winter morning in Woodland Hills, the “Squatter Hunter” slowly approaches a posh two-story home dressed in all black, armed with a Glock 26 pistol, stun gun, pepper spray and baton. His body camera is on. His two-man squad lurks behind him. They’ve spent four days in surveillance, learning the habits … Read more

Features That Make a Home an Outdoor Haven

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Homeowners and potential buyers are looking for features that allow them to enjoy the outside of their homes as much as the inside. Among them are backyard pickleball courts and weather-resistant landscaping. NEW YORK – As spring approaches, more homeowners are sizing up their outdoor space and making plans to ensure every square inch counts. … Read more

Tips for Breaking Into the High-End Market

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Success in the luxury market isn’t just about confidence and who you know. The best agents understand the market and the industry. NEW YORK – Real estate professionals have their own networking and lead generation strategies, but most believe that they can “will” their luxury market success into being – whether that means following up … Read more

New Homes Carve Out Separate Quarters

MIAMI – With the cost of homes out of reach for many families, developers in South Florida are now adding annexes to new construction, allowing relatives to live under the same roof. The extra space comes with a room or two and its own kitchen, much like those in-law quarters added to older homes. The built-in apartments … Read more