Most buyers want move-in ready, but they’ll have a wider selection with fixer-uppers, and an FHA 203(k) loan can roll upgrade/repair costs into their first mortgage. NEW YORK – When you buy a home, there are usually a few repairs to pay for. Buyers who want to take on a real fixer-upper might be facing … Read more
A survey of 1,000 luxury agents about their top marketing strategies finds them focused on personal websites, Instagram, Facebook, YouTube and SEO. NEW YORK – A report based on a survey of over 1,000 luxury real estate agents identified the sector’s top marketing strategies. The result? Agents’ efforts should be concentrated in websites, Instagram, search … Read more
Monroe County tops the list with a median home value just shy of $1M ($957,819) – but it’s not No. 1 for median income ($73,153). MIAMI – If your retirement plan is a vision of luxury, maybe one of Florida’s wealthiest counties will catch your attention. Or maybe you want to live out your youthful … Read more
Google’s system could get listings and other ads in front of a wider – yet also targeted – audience of potential buyers and sellers. NEW YORK – The Google Discovery Ads platform’s goal is to help companies reach consumers in more engaging and personalized ways. Ads developed through the platform appear on YouTube and Gmail, … Read more
Fed investigators blame the tragedy on the builder’s failure to comply with building codes and standards. Also this week: Its new Dubai-based owner revealed its plans. MIAMI (AP) – The swimming pool deck of a beachfront South Florida condominium that collapsed two years ago, killing 98 people, failed to comply with the original building codes … Read more
For prices ranging from a few million to $19M– and yearly fees from $20K to $30K – upscale Disney fans live 5 minutes from Epcot and enjoy a roster of insider amenities. ORLANDO, Fla. – Disneyphiles have flocked to Golden Oak, the only residential community in the world located on Walt Disney Co. resort property, … Read more
While most social media apps work at all price levels, a Chicago agent says Real Messenger, 1060 and Ri.la have properties that appeal to luxury clients. CHICAGO – Chicago-area real estate agent Anne Ewasko recommends that luxury brokers take advantage of three social media apps to foster and manage relationships with new and current customers: … Read more
Everyone gets old, and a population wave of higher-income baby-boomer buyers wants to age in place. For many of them, that means a home elevator. NEW YORK – Older people shopping for luxury homes increasingly put an elevator high on their must-have list. These clients are often mobility-challenged, says Florida-based real estate agent Russell Franchi. … Read more
People “used to the best” in everyday life expect top-shelf home marketing and cutting-edge websites – the type of style that aligns with their day-to-day existence. NEW YORK – Want to sell luxury real estate? Think like you’re rich. Luxury real estate agents should understand and adapt to their affluent clientele’s mindset in order to … Read more
High-end clients want luxury agents – or at least agents that look like they are. Your personal brand should suggest luxury as you attend charity events or galas. NEW YORK – Before focusing on the luxury market, real estate professionals need to analyze their current personal brand to make sure it speaks to high-end shoppers. … Read more
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