South Florida Real Estate

Responsible Marketing is Key to Brand Success

Consumers today demand transparency, honesty and accountability. With responsible marketing, companies can build a foundation of trust and loyalty. NEW YORK – Marketing campaigns in poor taste, driven solely by numbers or rushed launches, are all too familiar. Marketers today face a significant challenge in a socially conscious world: balancing the promotion of products or … Read more

Luxury Home Market Settling | Florida Realtors

Sales of luxury real estate, homes in excess of $1.5M, have been declining, but the average sale price has continued to keep pace, analysts said. WASHINGTON – Luxury real estate sales, which have led the market in numbers and dollar value since the pandemic, have started to settle out, declining 7.7% year over year during … Read more

Rising Rates, Prices Shrink Buyer’s’ Budgets

Realtors aware of the gap between purchasing power and median sale prices in many Florida markets can better assist buyers by finding alternatives. ORLANDO, Fla. – Typically, the most important question prospective homebuyers need to answer is how much they can afford each month. This number then translates into their “purchasing power”, or how much … Read more

Average 30-Year Mortgage Rate Falls to 6.73%

That’s the lowest level since early Feb., easing borrowing costs for prospective homebuyers facing record-high home prices. The average 15-year FRM fell to 5.99%. LOS ANGELES (AP) – The average rate on a 30-year mortgage fell this week to its lowest level since early February, easing borrowing costs for prospective homebuyers facing record-high home prices. … Read more

Fed Sees Cooler Inflation, Slower Job Market

The Fed chair said if inflation continued to cool, “a rate cut could be on the table in the September meeting.” Interest rates are connected to mortgage rates. WASHINGTON — The Federal Reserve said Wednesday that greater progress has been made in reducing inflation to its 2% target, a sign that the central bank is … Read more

New Listing Agreements, Buyer Rep Videos Up

The Florida Realtors legal team has released updated listing agreement forms and buyer representation videos to help Realtors prepare for settlement requirements. ORLANDO, Fla. — Florida Realtors® is committed to supporting you through the latest National Association of Realtors® settlement requirements effective August 17. We’re excited to announce new resources to help you stay compliant … Read more

Consumer Sentiment Dips Slightly | Florida Realtors

Consumer sentiment for July was slightly revised to 66.4, down from June’s 68.2. Inflation expectations fall, but economic attitudes remain cautious amid high prices. WASHINGTON – The University of Michigan released revised data on Friday showing consumer sentiment in the U.S. deteriorated by slightly less than previously estimated in the month of July. The report … Read more

Appraisals, Data and the Proposed NAR Settlement

With practice changes coming that include prohibiting offers of compensation on MLSs, it’s imperative that brokers, agents and appraisers keep open communication. CHICAGO – Data is the main ingredient in the appraisal process. Clear, concise and verifiable data helps to ensure an accurate appraisal report. Where do appraisers get such data? They depend on the … Read more

Webinar Today: Amended Buyer Broker Agreements

Don’t miss your chance to hear from the Florida Realtors legal team about the amended Buyer Broker Agreements. Free webinars today and Tuesday. ORLANDO, Fla. — All Realtors® must change the way they do business when dealing with buyers, so it is crucial to equip yourself with the necessary tools and knowledge for success. Your … Read more