Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional. SARASOTA, Fla. — Real-estate professionals who use pop-by gifts during informal check-in visits with customers and contacts say the method helps maintain relationships and steady communication and demonstrates appreciation. Not all meetings should be formal, … Read more
Inflation and high prices remain top concerns, with little change in how consumers view their finances or the overall economy, according to the University of Michigan. ANN ARBOR, Mich. — U.S. consumer sentiment slipped modestly in October, with the University of Michigan’s Surveys of Consumers reporting a 1.5-point decline from September. While younger consumers showed a … Read more
With rate cuts expected, homeowners weigh HELOCs for flexibility or fixed loans for stability as they consider tapping record home equity levels. WASHINGTON — As the Federal Reserve signals upcoming rate cuts, millions of homeowners are weighing whether to tap their record levels of home equity. ICE Mortgage Technology reports the average homeowner holds about … Read more
Confidence is built through small, daily wins that replace doubt with calm authority, helping Realtors strengthen client trust and maintain steady momentum. NEW YORK — Confident real estate professionals differentiate themselves from the competition by navigating the housing market with less negative self-talk and self-doubt. “If your head is full of self-doubt, how can you … Read more
As search habits shift to AI tools, agents should target ready buyers and sellers through local expertise, strong calls to action and multimedia content. NEW YORK — Traditional search engine optimization (SEO) strategies are rapidly losing relevance as artificial intelligence (AI) reshapes how people find information online. Real estate agents have relied on blog posts, … Read more
The average rate on 30-year mortgages rate slipped to 6.27% from 6.3% last week, while 15-year rates dropped to 5.52% from 5.53%. WASHINGTON — The average rate on a 30-year U.S. mortgage declined again this week, easing to just above its lowest level this year. The average long-term mortgage rate slipped to 6.27% from 6.3% … Read more
Borrowers can compare lenders without damaging credit by getting prequalified, shopping within 45 days and delaying new credit applications until after closing. NEW YORK — Part of the homebuying process involves shopping around with multiple lenders for the best mortgage rate. But without a plan, the very act of shopping around can negatively impact your … Read more
An $84T–$124T wealth transfer from boomers to millennials could reshape cities as younger owners favor sustainability, walkability and mixed-use design. NEW YORK — An estimated $84 trillion to $124 trillion in wealth will shift from baby boomers to millennials over the next 20 years, with real estate accounting for a large part of that wealth … Read more
Light up the curb appeal with holiday decorating. Hiring a pro can boost safety and reduce stress. Costs vary by home size, bulbs and display complexity. NEW YORK — Believe it or not, this is a great time to look into hiring a holiday lighting professional. Their schedules fill up fast as the cold months approach. … Read more
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