Mauricio Umansky, founder and CEO of the real estate agency The Agency in Los Angeles, said customer engagement is not a one-and-done proposition.
NEW YORK – To truly connect online with an audience, real-estate professionals need to be authentically themselves, Mauricio Umansky, founder and CEO of the real estate agency The Agency in Los Angeles, said. Honestly and vulnerability can help forge connections with clients.
Make a good first impression by keeping social media profiles up to date, have high quality photos, and compelling copy. Quality content that showcases real-estate expertise for a given area or region is also essential. Think about what content would resonate with your clients, and integrate it into a content calendar.
From market trends to video tours of properties and infographics, quality content should touch on every aspect of the buying process. Make sure there is a two-way conversation, responding quickly to comments and messages and ask audience members questions periodically.
Emailing regular newsletters with new listings, valuable tips, market updates and a sneak peek into the agent’s life and passions are essential in capturing a loyal audience. Additionally, agents should be able to adapt to changes in how audience members consume information, which can be tracked through feedback or analytics.
Source: Inman (06/26/24) Umansky, Mauricio
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