Agents are creating their own podcasts to share new insights and build their personal and professional brand. It’s easier than you think.
NEW YORK – Americans are voracious consumers of podcasts, which makes the technology an appealing option for real estate marketing.
Agents can use this low-cost medium to discuss current market trends, pick the brains of industry experts or inspire listeners with compelling true stories of successful transactions or novel marketing strategies.
Whatever topic a realty professional opts to air on a podcast, the experience will invite personal connection with the listening audience, which is critical in a business built on relationships and trust.
Agents who leverage podcasts to share important insights and to dispense helpful advice also have the potential to position themselves as experts and thought leaders. Credibility and trust, coupled with increased visibility and audience engagement, promise to elevate an agent or broker’s brand as well.
The introduction of interactive transcripts, 3D audio and other innovative features will deepen the value of podcasts going forward, even as data analytics, tailored content, virtual reality, voice search optimization and other marketing strategies gain ground.
Source: Realty Biz News (11/19/2023) Butler, Mihaela Lica
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