Bernice Ross says an agent’s job description is short: “Generate leads, convert leads, close transactions” – and a lot can be discovered before an interview. NEW YORK – Bernice Ross, president and CEO of BrokerageUP and RealEstateCoach.com, offered advice in a recent column for vetting top agent talent. Ross emphasizes steps a broker should take … Read more
Facebook, Instagram, TikTok, Twitter: Agents can spend hours on social media, but often one or two platforms work best to create a balance for time spent securing leads. NEW YORK – Which social media platform should an agent use to expand their business? To choose the best platform, real estate agents should consider factors like comfort … Read more
From Feb. 24 to Dec. 12, Ukrainians sold 52,605 different properties – 4.6 times less than the same period in 2021 (242,893). KYIV, Ukraine – Since the beginning of the great war, Ukrainian real estate market has undergone dramatic changes. During the period from February 24 to December 12, Ukrainians sold 52,605 different properties. This … Read more
First, cleanliness does more for a sale than staging, so keep the home clean. Also consider different styles throughout to make the home appeal to a range of buyers. DES MOINES, Iowa – Misty Soldwisch, a broker/owner and team leader with Better Homes and Gardens Real Estate in Des Moines, says staging is essential to … Read more
A fall study comparing price-per-square-foot costs found the highest increase in urban areas of Fla., notably hurricane-hit Cape Coral, North Port and Tampa. SEATTLE – As home prices fall fastest in cities and mortgage rates rise, the value of a square foot in the suburbs has caught up with that of urban centers, according to … Read more
The global awards honor the most active Realtor associations working internationally. Diamond, the highest level, requires platinum level 5 years in a row. ORLANDO, Fla. – The National Association of Realtors® (NAR) honored Florida Realtors® with a 2022 Diamond Global Achievement Award for its activity in developing and promoting the state’s international real estate market. … Read more
Knock’s market index forecasts a divided nation in 2023, with sellers retaining an edge on the eastern side of the U.S. and buyers gaining leverage on the west. NEW YORK – As the reality of high home prices and higher mortgage rates sets in, U.S. homebuyers will gain some leverage in 2023. However, shoppers are … Read more
A first-of-its-kind survey by the Census Bureau found 1.3% of Americans were displaced by natural disasters last year, with Fla.’s hurricanes the top reason cited. MIAMI – More than 1.3% of the adult population in the U.S. was displaced by natural disasters in the past year, with hurricanes responsible for more than half of the … Read more
SAN JOSE, Calif. – Homeowners with significant equity may be able to tap some of that through a home equity loan or home equity line of credit (HELOC). Before they do, however, it’s important to consider how taking on an additional loan or line of credit may affect their credit score. According to the myFICO … Read more
When income drops, business people cut expenses. But in real estate, customer service shouldn’t be reduced as competition heats up. NEW YORK – With the near-time future of real estate still uncertain at the beginning of 2023, agents need to think about changing market conditions and how the brokerage can help them navigate those changes. … Read more
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