Unlike boomers, millennials pay less attention to marketing materials they hold in their hands, like postcards or newspapers. Digital advertising is a better way to go. NEW YORK – Millennials are now the largest U.S. generational group and make up the largest percentage of homebuyers. As a result, marketing to millennials is a no brainer. … Read more
When buyers needed a bidding edge, new companies offered to operate as a cash-offer middleman. But now some are stuck with hundreds of homes. NEW YORK – A handful of young companies known as power buyers created a niche business to help homebuyers gain an edge during the hypercompetitive housing boom. While tactics varied, many … Read more
State-run Citizens’ policies are sold only through insurance agents, but scammers are creating fake websites to target Fla. homeowners seeking coverage. TALLAHASSEE, Fla. – Citizens Property Insurance Corporation sent out a consumer alert to help Florida homeowners avoid scammers. The warning: Be wary of internet schemes by entities masquerading as Citizens “selling” fictitious insurance products … Read more
Expect disruption. AI-powered systems can instantly analyze large amounts of data – property prices, rental rates, market trends – to help predict future real estate values. NEW YORK – Artificial intelligence (AI) is seen as the ultimate disruptor, with companies eager to use it to automate tasks and boost efficiency. John Jack, CEO of Galetti … Read more
When leading a team, social media posts should make members feel seen and appreciated, and show a commitment to people as they build a personal brand. NEW YORK – Real estate team leaders can distinguish themselves on social media by following three actions: Offer members of the team “heartstring” moments that make them feel seen, … Read more
WASHINGTON – The Financial Crimes Enforcement Network (FinCEN) issued an alert to financial institutions on Jan. 25 to be on the lookout for sanctioned Russian elites, oligarchs and their family members who might be trying to circumvent sanctions by investing in U.S. commercial real estate. That creates new a challenge for banking and commercial real … Read more
FICO study: While credit scores empower users to secure loans or get better interest rates, some people view them almost like a test, and an “A” grade provides security. SAN JOSE, Calif. – Global analytics software firm FICO released the results of a national survey, Credit Scores Uncovered: Consumer Relationships with their Scores. While credit … Read more
Email creates a good written record, but it can also go directly to junk folders. If it doesn’t seem to work, pick up the phone and call a condo manager directly. FORT LAUDERDALE, Fla. – Question: Several months ago, I discovered a large hole in the building’s exterior that exposed the inside of the wall … Read more
Fifteen Realtors from across the state will enhance their leadership skills and learn more about Florida Realtors through a number of activities and sessions. ORLANDO, Fla. – Florida Realtors recently selected 15 Realtor members to participate in its 17th annual Leadership Academy. The Leadership Academy was established in 2008 to identify emerging Realtor leaders ready … Read more
WASHINGTON (AP) – America’s employers added a sizzling 517,000 jobs in January, a surprisingly strong gain in the face of the Federal Reserve’s aggressive drive to slow growth and tame inflation with higher interest rates. The unemployment rate dipped to 3.4%, the lowest level since 1969. Friday’s government report added to the picture of a … Read more
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