Florida Real Estate

Video Marketing Works Since Few Agents Use It

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It’s not just about good content that entices customers to return. It’s also about appearing higher in search engine results and boosting an agent’s online presence. NEW YORK – Most real estate professionals don’t create video content – and that gives those who do a key advantage. A strong online presence is critical for achieving … Read more

Fla. Regulators Consider Citizens Rate Hike

Citizens Ins. requested 12% rate hikes in a 2.5-hour meeting with Fla.’s Office of Insurance Regulation. Final OIR decisions usually aren’t issued for a few weeks. TALLAHASSEE, Fla. – With the state-backed Citizens Property Insurance Corp. continuing to see massive growth, regulators Thursday took up a proposal that would lead to double-digit rate increases for … Read more

HUD Focuses on LGBTQI+ Homelessness

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HUD says an outsized portion of homeless youth (40%) are LGBTQI+ , and it plans to address that group’s barriers to housing and shelter during Pride Month. WASHINGTON – The U.S. Department of Housing and Urban Development (HUD) launched a new LGBTQI+ Youth Homelessness Initiative that will partner with local communities, service providers, and directly-affected … Read more

Fla. Woman to Serve Time for RE Land Fraud

A two-woman team lied about vacant land they offered for sale and disappeared after victims wired a down payment. The online scam claimed more than 40 victims. TALLAHASSEE, Fla. – One of two women accused of a crime that scammed Florida land investors will be serving jail time, according to Florida Attorney General Ashley Moody.  … Read more

Feds Want Appraisal Reconsideration Guidance

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How should lenders handle appraisal complaints? Five federal agencies issued a request for comments about a residential real estate reconsideration of value (ROV). WASHINGTON – Five federal regulatory agencies requested public comment on proposed guidance addressing reconsiderations of value (ROV) for residential real estate transactions, including: Consumer Financial Protection Bureau (CFPB) Federal Deposit Insurance Corporation … Read more

Popular Marketing Strategy: Broad Match+Audiences

Google Ads’ tools give marketers leeway, and some think combining two of those tools provides the strongest results when marketing online. NEW YORK – Among real estate agents, a broad match + audiences strategy is increasingly popular for digital marketing. It combines Google Ads’ (formerly Google AdWords) broad match feature with its audience targeting feature. … Read more

Mortgage Rates Ease Back a Bit, Down to 6.71%

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The 30-year, fixed-rate mortgage hit a seven-month high last week after three straight increases, but fear of more increases eased after this week’s mortgage survey. LOS ANGELES (AP) — The average long-term U.S. mortgage rate eased back from a seven-month high this week, a welcome change for homebuyers navigating high borrowing costs and heightened competition … Read more

Study: Corporate Landlords Hurt Local Residents

CHARLOTTE, S.C. – New research out of one the nation’s hottest housing markets shows that Wall Street-backed landlords reduced homeownership as they converted homes to rentals, removing billions in wealth from one metro area in the process. As large firms bought up thousands of homes in the Atlanta area after the Great Recession, they were … Read more

Canadian Tourists and Homebuyers? They’re Back

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Canadian tourists are returning to Fla. as COVID and visa problems fade away. The number of visiting Canadians has hit pre-pandemic levels in the past few months. TALLAHASSEE, Fla. – Canadian travel to Florida has nearly returned to pre-pandemic levels, but visa issues continue to complicate the state’s efforts to draw overseas visitors, according to … Read more

CFPB Warning Focuses on Banks Using Chatbots

Has Erica given you banking advice, as in Bank of AmERICA? The U.S. consumer bureau is worried about AI chatbots doing increasingly sophisticated tasks. NEW YORK (AP) – Can you trust Erica, or Sandi or Amy to increasingly control parts of your financial life without giving you inaccurate information or sending money to the wrong … Read more