Home Selling

Buy 2nd Home with Family, Friends? Get a Lawyer

“We all get along great” isn’t much help if there’s a disagreement about guests, repairs or maintenance. A lawyer can pre-solve problems before issues arise. NEW YORK – Homebuyers purchasing vacation homes with family or friends face unknown risks, such as disputes about guests, repairs and maintenance. It can unravel the arrangement and even lead … Read more

Why Don’t You Have a Listings-Based Business?

A very general rule of thumb: Half an agent’s income should come from representing sellers. If that’s not you, here are things to consider. NEW YORK – Real estate professionals should ensure that at least half  their business comes from listings. Obstacles they may face include: Insufficient market knowledge: When working with listings, agents need … Read more

In Many Cases, the Brand Chooses the Realtor

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Just as “the wand chooses the wizard” in Harry Potter world, personal brands often focus on something a Realtor already does or a lifestyle they already enjoy. NEW YORK – One way real estate agents can differentiate themselves from competitors is to focus on what best fits their personal brand. For many Realtors, their hobby … Read more

Summer Moves Cost More – How to Save Money

Get multiple quotes, move some things yourself and study financing options. On the upside, this summer’s moves cost a bit less than they did last year. NEW YORK – Packing your things and moving to a new home is a financial hurdle even in the best of times, but higher demand for moving-related services in … Read more

Builders Don’t Hate High Mortgage Rates

Homeowners with mortgage rates too low to give up aren’t listing their homes, pushing buyers to the new-home market – an economic boon for builders. NEW YORK – High interest rates are actually making new homes easy to sell by compounding a shortage of available real estate. Existing home sales have slowed because fewer owners … Read more

Market Yourself Like a Luxury Agent

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A survey of 1,000 luxury agents about their top marketing strategies finds them focused on personal websites, Instagram, Facebook, YouTube and SEO. NEW YORK – A report based on a survey of over 1,000 luxury real estate agents identified the sector’s top marketing strategies. The result? Agents’ efforts should be concentrated in websites, Instagram, search … Read more

RE Q&A: ‘As-Is’ Contract OK for Flipped Home?

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A prospective buyer of a renovated home worries that an “as-is” contract may release the seller from not-yet-discovered problems. Should they sign it? FORT LAUDERDALE, Fla. – Question: We are looking to purchase our new home from a real estate renovator who bought it last year and fixed it up. The contract has a lengthy, … Read more

More Retirees Choose Rent – a Lifestyle Decision

Why do long-time homeowners rent when they can afford to buy? For more and more older adults, it’s simple: less responsibility with more money to spend. PLACERVILLE, Calif. – Jack called me last week to say he and his wife Jill wanted to sell their home in El Dorado Hills. They have been longtime friends … Read more

Off-Market Inventory: 4 Search Strategies

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Too many buyers are pursuing too few for-sale homes. That gives a strong edge to any agent who can find listings that do not yet exist. LAS VEGAS – When there is a high demand for buyers in a low-inventory market, learning to find and create off-market listings can set you apart from other agencies. … Read more

Study: Real Estate Hot in Hurricane Ian-Hit Areas

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Storms rarely have a long-term effect on the local real estate market. Cape Coral-Fort Myers listings dropped for two months after Ian but rose for the six after that. FORT MYERS, Fla. – After plunging in the wake of last fall’s Hurricane Ian, home listings in the Cape Coral-Fort Myers metropolitan area have recovered, and … Read more