Just as “the wand chooses the wizard” in Harry Potter world, personal brands often focus on something a Realtor already does or a lifestyle they already enjoy. NEW YORK – One way real estate agents can differentiate themselves from competitors is to focus on what best fits their personal brand. For many Realtors, their hobby … Read more
Get multiple quotes, move some things yourself and study financing options. On the upside, this summer’s moves cost a bit less than they did last year. NEW YORK – Packing your things and moving to a new home is a financial hurdle even in the best of times, but higher demand for moving-related services in … Read more
Homeowners with mortgage rates too low to give up aren’t listing their homes, pushing buyers to the new-home market – an economic boon for builders. NEW YORK – High interest rates are actually making new homes easy to sell by compounding a shortage of available real estate. Existing home sales have slowed because fewer owners … Read more
A survey of 1,000 luxury agents about their top marketing strategies finds them focused on personal websites, Instagram, Facebook, YouTube and SEO. NEW YORK – A report based on a survey of over 1,000 luxury real estate agents identified the sector’s top marketing strategies. The result? Agents’ efforts should be concentrated in websites, Instagram, search … Read more
A prospective buyer of a renovated home worries that an “as-is” contract may release the seller from not-yet-discovered problems. Should they sign it? FORT LAUDERDALE, Fla. – Question: We are looking to purchase our new home from a real estate renovator who bought it last year and fixed it up. The contract has a lengthy, … Read more
Why do long-time homeowners rent when they can afford to buy? For more and more older adults, it’s simple: less responsibility with more money to spend. PLACERVILLE, Calif. – Jack called me last week to say he and his wife Jill wanted to sell their home in El Dorado Hills. They have been longtime friends … Read more
Too many buyers are pursuing too few for-sale homes. That gives a strong edge to any agent who can find listings that do not yet exist. LAS VEGAS – When there is a high demand for buyers in a low-inventory market, learning to find and create off-market listings can set you apart from other agencies. … Read more
Storms rarely have a long-term effect on the local real estate market. Cape Coral-Fort Myers listings dropped for two months after Ian but rose for the six after that. FORT MYERS, Fla. – After plunging in the wake of last fall’s Hurricane Ian, home listings in the Cape Coral-Fort Myers metropolitan area have recovered, and … Read more
People need a roof over their heads, making “home” a life necessity – and also, on the side, a good investment. As a result, buying sooner is better than later. DAVENPORT, Iowa – For the vast majority of Americans, their home is their greatest lifetime investment. But as in all investing, timing is everything. The … Read more
According to the Mortgage Bankers Association, the median monthly mortgage payment for a purchase loan rose to an all-time high of $2,165 in May. LOS ANGELES (AP) – Would-be homebuyers are willing to take on sharply higher mortgage payments, even as home prices have begun to pull back this year. The median monthly payment listed … Read more
© 2024 Galleria International Realty
