The “easy wins” don’t result in immediate leads, but simple marketing – such as optimizing social media network profiles – can be the bedrock of long-term success. NEW YORK – In a challenging market, real estate professionals should make sure they’re focusing on easy “wins,” such as optimizing their profiles across agent-based and social media … Read more
An open house is a listing generator. Network with potential clients during the open house, but also canvas the neighborhood beforehand and meet the neighbors. NEW YORK – Open houses should be seen as listing lead generators. In addition to advertising a current listing, it gives agents an opportunity to meet the neighbors, pick up … Read more
Bernice Ross says an agent’s job description is short: “Generate leads, convert leads, close transactions” – and a lot can be discovered before an interview. NEW YORK – Bernice Ross, president and CEO of BrokerageUP and RealEstateCoach.com, offered advice in a recent column for vetting top agent talent. Ross emphasizes steps a broker should take … Read more
Facebook, Instagram, TikTok, Twitter: Agents can spend hours on social media, but often one or two platforms work best to create a balance for time spent securing leads. NEW YORK – Which social media platform should an agent use to expand their business? To choose the best platform, real estate agents should consider factors like comfort … Read more
When income drops, business people cut expenses. But in real estate, customer service shouldn’t be reduced as competition heats up. NEW YORK – With the near-time future of real estate still uncertain at the beginning of 2023, agents need to think about changing market conditions and how the brokerage can help them navigate those changes. … Read more
First, what makes you interesting? Videos don’t go viral if speakers can’t connect with their audience. And the videos that fail? They provide valuable lessons. NEW YORK – Real estate agent Matt Lionetti at The Agency says he maximizes his online presence by essentially being himself. “You want to create interesting content for a certain … Read more
When asked about the Kick Out Clause vs. a Right of First Refusal, most Realtors say, “I know they’re not the same thing – but I can’t tell you how they’re different.” Here’s a rule of thumb: The Right of First Refusal usually stems from something external, such as HOA docs. ORLANDO, Fla. – Do … Read more
Most-used words in listing descriptions were basic, such as “room” and “bedroom,” but the top 10 also included “fireplace,” “pool” and “stainless steel appliances.” MIAMI – As more and more people house-hunt online, compelling home descriptions are essential for a home to remain competitive in the online real estate arena. Point2, a division of Yardi … Read more
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