Facebook, Instagram, TikTok, Twitter: Agents can spend hours on social media, but often one or two platforms work best to create a balance for time spent securing leads. NEW YORK – Which social media platform should an agent use to expand their business? To choose the best platform, real estate agents should consider factors like comfort … Read more
When income drops, business people cut expenses. But in real estate, customer service shouldn’t be reduced as competition heats up. NEW YORK – With the near-time future of real estate still uncertain at the beginning of 2023, agents need to think about changing market conditions and how the brokerage can help them navigate those changes. … Read more
First, what makes you interesting? Videos don’t go viral if speakers can’t connect with their audience. And the videos that fail? They provide valuable lessons. NEW YORK – Real estate agent Matt Lionetti at The Agency says he maximizes his online presence by essentially being himself. “You want to create interesting content for a certain … Read more
When asked about the Kick Out Clause vs. a Right of First Refusal, most Realtors say, “I know they’re not the same thing – but I can’t tell you how they’re different.” Here’s a rule of thumb: The Right of First Refusal usually stems from something external, such as HOA docs. ORLANDO, Fla. – Do … Read more
Most-used words in listing descriptions were basic, such as “room” and “bedroom,” but the top 10 also included “fireplace,” “pool” and “stainless steel appliances.” MIAMI – As more and more people house-hunt online, compelling home descriptions are essential for a home to remain competitive in the online real estate arena. Point2, a division of Yardi … Read more
© 2025 Galleria International Realty
