You may be able to claim ordinary activities or purchases as a cost of doing business. Anaheim, Calif. – There are three actions you need to take with your money: “Earn, keep and grow. Earn and keep more so you can invest it for growth,” said CPA and real estate tax strategist Gregory Antipoff during … Read more
A good real estate coach can transform careers, especially for those agents who hit a roadblock because they’re not prepared for market changes. NEW YORK – The real estate market is on the cusp of an “up” cycle, with a projected dip in mortgage rates expected to drive home sales and purchases in 2024. Agents … Read more
Agents are creating their own podcasts to share new insights and build their personal and professional brand. It’s easier than you think. NEW YORK – Americans are voracious consumers of podcasts, which makes the technology an appealing option for real estate marketing. Agents can use this low-cost medium to discuss current market trends, pick the … Read more
Gathering a professional network that includes peers and a mentor is a crucial first step. Personal brands should also be adjusted to showcase your new specialty. MEMPHIS, Tenn. – For real estate agents hoping to eventually carve out a career in the luxury niche, assembling a professional network that includes peers – and, ideally, a … Read more
To get past the front door, take value-adds along like handouts with info about local events, home improvement ideas, or other tips. VENTURA, Calif. – While content marketing is the branding strategy of choice for many realty professionals today, others favor the hands-on approach. Going door-to-door, hosting in-person events, and/or making cold calls allows agents … Read more
As artificial intelligence and technology evolve, AI can transform some tasks real estate pros do, like automating marketing or making home showings more efficient. ANAHEIM, Calif. – Experts gathered to discuss the intersection of real estate and the latest technological advancements during the NAR NXT, The Realtor® Experience. The event featured two standout sessions that … Read more
NAR attorneys: Real estate professionals should maintain clear communication with clients about the services they provide and how they get paid. Anaheim, Calif. – The Sitzer/Burnett verdict does not prohibit the practice of making offers of cooperating compensation, NAR attorneys said this week at NAR NXT, The Realtor® Experience. Listing brokers decide how much compensation … Read more
A super-sized team ups the chances that someone can handle any buyer that comes your way, but a niche-focused team can dominate a specific market area. NEW YORK – Real estate teams are flexing their might in today’s market, using economies of scale to gain a competitive edge. As agents consider switching to this model, … Read more
Tracy Kasper calls the ruling “disappointing, (but) just one chapter in a longer legal process.” She answers some key questions, including: How does this affect my business? CHICAGO – National Association of Realtors® (NAR) President Tracy Kasper released a series of Q&As based on questions NAR has been receiving since the verdict in the Burnett … Read more
An apartment complex with Hurricane Ian damage found it didn’t have flood or property insurance because its agent didn’t renew them and pocketed the payments. TAMPA, Fla. – A Florida insurance agent was arrested Monday after a man discovered his property had no coverage after Hurricane Ian, despite paying the premium in full. Naser Al-Sweity, … Read more
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