NAR’s new Consumer Guide explains homeowners associations (HOAs), covering fees, rules and other important information, helping buyers make informed decisions. ORLANDO, Fla. — Living in a community with a homeowners association comes with benefits and responsibilities that may be unfamiliar to buyers, particularly to first-time owners. HOAs are designed to maintain the standards and integrity … Read more
New agents should focus on building referrals through people they already know, including family, friends and local business owners. CHICAGO — In the real estate business, no relationships mean no deals. No deals = no money. Simple, right? As I traveled the country as one of your NAR YPN reps, one thing is crystal clear: … Read more
NAR’s latest Consumer Guide provides an overview of property taxes, exemptions, reassessments and more to help buyers and sellers navigate real estate transactions. ORLANDO, Fla. — Property taxes are one of the expenses associated with homeownership, yet many buyers — especially those purchasing for the first time — have questions about how they work. The … Read more
The latest smart home technology offers greater personalization, advanced automation and seamless integration across every part of a home. NEW YORK – When selling a luxury home, forget asking Alexa or Google turn on the lights. Those systems are flip phones compared to the newest smart-home tech. The most advanced generation of smart home technology … Read more
NAR’s “Preparing for Homeownership” guide helps buyers explore home choices, down payment options, available resources and much more. ORLANDO, Fla. — Buying a new home or planning a next move comes with a lot of unanswered questions. The latest Consumer Guide by the National Association of Realtors® aims to demystify some of the process and … Read more
AI needs to be told what role it should fulfill when writing, which means letting the tool know whether they are writing as an agent or a marketing specialist. NEW YORK — When using artificial intelligence (AI) tools, including ChatGPT, to write social media posts, house listings and more, agents need to be prepared to … Read more
Real estate pros who overcome common fears like public speaking, networking and client ghosting can increase their business and see greater success. CHICAGO — Most real estate professionals all have that one thing they absolutely don’t want to do: public speaking, door-knocking, networking. The reality is that not partaking in certain aspects of the business … Read more
NEW YORK — Do you use video as part of your marketing tool kit? If not, research says you should. More than 80% of U.S. adults use YouTube, and more than 50% of all consumers use video to help make a purchasing decision. Yet, only about one in three agents use YouTube for marketing. One … Read more
NAR’s newest Consumer Guide simplifies homeowners insurance with key insights on costs, coverage and claims to help buyers make informed choices. ORLANDO, Fla. — Homeowners insurance can be confusing for anyone, especially new buyers. How much will it cost? What does it cover? How much will the insurer pay if I make a claim? The … Read more
As boating grows in popularity, luxury homebuyers are seeking private marinas for convenience and safety. Developers are meeting the demand. MIAMI — As boating increases in popularity, a growing number of buyers are seeking private marinas at their luxury homes for convenience and safety. Private marinas provide flexibility for homeowners for unplanned outings and add … Read more
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