Google’s system could get listings and other ads in front of a wider – yet also targeted – audience of potential buyers and sellers. NEW YORK – The Google Discovery Ads platform’s goal is to help companies reach consumers in more engaging and personalized ways. Ads developed through the platform appear on YouTube and Gmail, … Read more
Storms rarely have a long-term effect on the local real estate market. Cape Coral-Fort Myers listings dropped for two months after Ian but rose for the six after that. FORT MYERS, Fla. – After plunging in the wake of last fall’s Hurricane Ian, home listings in the Cape Coral-Fort Myers metropolitan area have recovered, and … Read more
Florida Realtors lawyers spoke to 6K+ members during a July 29 webinar, saying a new law impacting some property sales to certain foreign buyers goes into effect July 1. Some details are not yet clear, but a new disclosure will appear in FR/Bar, CRSP and other contracts on Sat., July 1, and buyers must sign … Read more
A lead is simply “contact info for a potential buyer or seller,” and a top way to get leads is by offering something of value – a “lead magnet” – in exchange for that info. NEW YORK – Lead magnets are a popular tool for generating leads by offering something of value in return for … Read more
Brokers’ files often have Social Security numbers, bank account information and driver’s license copies – the top targets of fraudsters. It’s important to keep that info safe – and have an internal system that provides legal protection if that fails. CHICAGO – Consumers are demanding increased transparency about how their personal information is being used. … Read more
Buyers can now describe their dream home to a computer. You won’t be replaced by AI, says one broker, you’ll be replaced by people who use AI better than you. LAS VEGAS – Artificial intelligence (AI) will play a bigger role in helping consumers buy and sell homes, as it moves from behind the scenes … Read more
It’s not just about good content that entices customers to return. It’s also about appearing higher in search engine results and boosting an agent’s online presence. NEW YORK – Most real estate professionals don’t create video content – and that gives those who do a key advantage. A strong online presence is critical for achieving … Read more
Citizens Ins. requested 12% rate hikes in a 2.5-hour meeting with Fla.’s Office of Insurance Regulation. Final OIR decisions usually aren’t issued for a few weeks. TALLAHASSEE, Fla. – With the state-backed Citizens Property Insurance Corp. continuing to see massive growth, regulators Thursday took up a proposal that would lead to double-digit rate increases for … Read more
Google Ads’ tools give marketers leeway, and some think combining two of those tools provides the strongest results when marketing online. NEW YORK – Among real estate agents, a broad match + audiences strategy is increasingly popular for digital marketing. It combines Google Ads’ (formerly Google AdWords) broad match feature with its audience targeting feature. … Read more
Has Erica given you banking advice, as in Bank of AmERICA? The U.S. consumer bureau is worried about AI chatbots doing increasingly sophisticated tasks. NEW YORK (AP) – Can you trust Erica, or Sandi or Amy to increasingly control parts of your financial life without giving you inaccurate information or sending money to the wrong … Read more
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