Realtor News

SE Georgia Realtors Given Fake-Seller Warning

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The Golden Isles Realtors Association told agents working just north of Fla. to double-check seller’s identities, noting that fake IDs have already been reported. BRUNSWICK, Ga. – Realtors in the Golden Isles may be asking sellers a few extra questions about their identities these days, but rest assured, those questions are to protect property owners … Read more

U.S. Rents Fall for First Time in 3 Years

Study: March asking rents fell 0.4% to $1,937 year-to-year, the lowest level in 13 months. But 4 Fla. cities in the study saw increases ranging from 0.7% to 3.9%. SEATTLE – The median U.S. asking rent fell 0.4% year-over-year to $1,937 in March – the first annual decline since March 2020 and the lowest median … Read more

NY Brokerage Uses AI to Identify Leads

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A mission to humanize real estate by using robots (AI) sounds like an oxymoron. But a broker uploaded client data and relies on AI to maintain client relationships. NEW YORK – New York City-based Elegran/Forbes Global Properties has evolved from a real estate brokerage representing overseas buyers into a company “more balanced between buyers and … Read more

Vacation-Home Demand Down by Half

When the pandemic hit, vacation sales soared until mortgage rates rose and fewer owners listed their homes. The result: Second-home mortgage-rate locks are down 52%. SEATTLE – Due in part to higher mortgage rates, it’s a difficult time to buy a second home. In March, rate locks for second homes were down 52% compared to … Read more

Why Does It Still Feel Like a Seller’s Market?

RE usually sees cycles between buyer’s and seller’s markets, but this time it’s a bit different. Supply vs. demand hasn’t changed because both sides pulled back. SEATTLE – New listings fell 21.8% year-to-year during the four weeks ending April 2, one of the biggest drops since the start of the pandemic, according to a Redfin … Read more

Why am I in Violation if Everybody Does It?

Dear Shannon: A listing broker allowed a buyer to tour a vacant property they listed for the seller who was out of town. It’s a common practice, everybody does it, and the potential buyer did no harm. Why is this a violation?   ORLANDO, Fla. – Dear Shannon: I’m a listing broker who took a … Read more

Fake Property Insurer Stole Homeowners’ Money

U.S. Attorney’s Office: A Pensacola man created a fake insurance company, sold policies, kept premiums, and led homeowners to falsely believe they had coverage. PENSACOLA, Fla. – An insurance company is permanently shut down after dozens of clients paid over $4.8 million for policies that were fake, federal officials said. Instead of buying insurance for … Read more

LinkedIn Launches AI to Expand Agent Content

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As a business social media site, LinkedIn encourages online networking. To push that effort, it’s adding AI-written content that incites conversations. NEW YORK – The worldwide artificial intelligence (AI) market, valued at $136 billion, is impacting various sectors, including real estate. LinkedIn intends to merge AI technologies into its platform to better serve users. The … Read more

Google Local-Ad Expansion Can Help RE Agents

70 types of service businesses, including real estate agents, can more easily target ads to consumers whose search terms seem to match a Realtor’s services. NEW YORK – Google expanded its Local Services Ads by introducing a wider and more versatile toolset. This service now allows agents to incorporate advertising products and services whenever someone … Read more

Scam: Deepfake Phone Calls from Trusted Cohorts

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ChatGPT fake writing can now be used with software that imitates voices. That means a seemingly personal call from a client, title agent or friend could be a scam. NEW YORK – You have just returned home after a long day at work and are about to sit down for dinner when suddenly your phone … Read more