Realtor News

What Social Media Apps Do Luxury Brokers Use?

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While most social media apps work at all price levels, a Chicago agent says Real Messenger, 1060 and Ri.la have properties that appeal to luxury clients. CHICAGO – Chicago-area real estate agent Anne Ewasko recommends that luxury brokers take advantage of three social media apps to foster and manage relationships with new and current customers: … Read more

Want a Real Estate Career? Avoid Common Pitfalls

Start by picking the right real estate school, then learn as you go and study for exams. Once licensed, pick a brokerage with a culture that fits your personality. NEW YORK – How do you get started in the real estate industry? Prospective agents should be aware of some licensing mistakes made by others before … Read more

Aging Boomers Push Demand for Elevators

Everyone gets old, and a population wave of higher-income baby-boomer buyers wants to age in place. For many of them, that means a home elevator. NEW YORK – Older people shopping for luxury homes increasingly put an elevator high on their must-have list. These clients are often mobility-challenged, says Florida-based real estate agent Russell Franchi. … Read more

Network More – but Online with LinkedIn

At one time, networking was a room full of people chatting and exchanging business cards. Today it can be online, with LinkedIn a top place to do it. NEW YORK –  The number of LinkedIn users exceeds 700 million people. That makes the platform ideal for connecting with other real estate professionals, potential clients and … Read more

Investors Lost Money on 1 Out of 7 Sales in March

SEATTLE – Roughly one of every seven (13.5%) U.S. homes sold by an investor in March sold for less than the investor bought it for, according to a new report from Redfin. That’s comparable with February’s 14.5% rate – the highest since 2016. It’s also nearly triple the share of a year earlier and compares … Read more

4 Misconceptions About Flood Insurance

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Many homeowners still think standard property insurance covers flooding – it doesn’t – but some companies do offer credits or money for flood mitigation efforts. STATEPOINT, Wash. – Many people look forward to spring when the weather warms up and flowers start to bloom, but it also marks the start of the peak time of … Read more

SE Georgia Realtors Given Fake-Seller Warning

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The Golden Isles Realtors Association told agents working just north of Fla. to double-check seller’s identities, noting that fake IDs have already been reported. BRUNSWICK, Ga. – Realtors in the Golden Isles may be asking sellers a few extra questions about their identities these days, but rest assured, those questions are to protect property owners … Read more

U.S. Rents Fall for First Time in 3 Years

Study: March asking rents fell 0.4% to $1,937 year-to-year, the lowest level in 13 months. But 4 Fla. cities in the study saw increases ranging from 0.7% to 3.9%. SEATTLE – The median U.S. asking rent fell 0.4% year-over-year to $1,937 in March – the first annual decline since March 2020 and the lowest median … Read more

NY Brokerage Uses AI to Identify Leads

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A mission to humanize real estate by using robots (AI) sounds like an oxymoron. But a broker uploaded client data and relies on AI to maintain client relationships. NEW YORK – New York City-based Elegran/Forbes Global Properties has evolved from a real estate brokerage representing overseas buyers into a company “more balanced between buyers and … Read more

Vacation-Home Demand Down by Half

When the pandemic hit, vacation sales soared until mortgage rates rose and fewer owners listed their homes. The result: Second-home mortgage-rate locks are down 52%. SEATTLE – Due in part to higher mortgage rates, it’s a difficult time to buy a second home. In March, rate locks for second homes were down 52% compared to … Read more