Mauricio Umansky, founder and CEO of the real estate agency The Agency in Los Angeles, said customer engagement is not a one-and-done proposition. NEW YORK – To truly connect online with an audience, real-estate professionals need to be authentically themselves, Mauricio Umansky, founder and CEO of the real estate agency The Agency in Los Angeles, … Read more
A new consumer protection law puts more restrictions on movers in Florida including increased penalties for those who refuse to return a customer’s property. TALLAHASSEE – As Florida’s population grows, a new state law requiring movers to register with the state, provide clear contracts and avoid misleading advertising went into effect on July 1. The … Read more
RE Q&A: Can the seller keep the deposit, since there is a signed contract? It depends on the financing section of your contract, timing and other specific details. FORT LAUDERDALE, Fla. – Question: We recently signed a contract to sell our home. Yesterday, our real estate agent told us the buyer was canceling because they … Read more
Real estate professionals use AR in exciting ways that bring imagination to life and offer buyers immersive views of properties. CHICAGO – There’s an often-overlooked truism in the technology space that “new” doesn’t always mean new. Often, it means new to you. Take augmented reality (AR), for example. We’ve actually been using AR for fun … Read more
Insurance companies are using aerial photos during the underwriting process to determine if a policy should be renewed. Keep your yard clear of debris. WASHINGTON – It’s a notice no homeowner wants to get: Your insurance company has decided not to renew your policy, effective in 30 days. The reason? Based on aerial photos of … Read more
The early years as a new agent can be tough, but there are ways to make it more manageable, such as by taking classes and going to events. WASHINGTON — Real estate sales can be one of the most challenging yet most rewarding careers out there. Passing the state exam is hard enough but once … Read more
Agents can become more confident though leadership that provides guidance, mentorship and support. NEW YORK – Real estate professionals should not micromanage agents on their team, as it can interfere with their job performance and limit creative thinking and independent decision-making that makes agents better advocates for their clients. Agents need the space to leverage … Read more
Modern features, such as soapstone countertops and beverage centers, signal to buyers the home is either new or recently remodeled. NEW YORK – Home buyers are willing to pay more for a backyard decked out with all the bells and whistles. New Zillow research finds homes equipped with an outdoor TV command 3.1% more than … Read more
Video marketing helps create a strong online presence, which is essential to buyers who use the internet. The first step to making great videos is getting past fear. CHICAGO – Just like 360-degree tours, using video as part of your overall marketing strategy isn’t a luxury anymore. It’s a necessity. Video marketing is the cornerstone … Read more
LOS ANGELES — On a winter morning in Woodland Hills, the “Squatter Hunter” slowly approaches a posh two-story home dressed in all black, armed with a Glock 26 pistol, stun gun, pepper spray and baton. His body camera is on. His two-man squad lurks behind him. They’ve spent four days in surveillance, learning the habits … Read more
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