FAIRFIELD, Ohio — The idea to start a business that converts shipping containers into affordable homes started around a fire pit. Sandra Whitley and Allison Lyons never did light the fire, but the idea first discussed over the summer had been burned into motivation and then became reality. “It started this summer, but it really … Read more
Homeowners are increasingly coming to terms with higher interest rates and aren’t waiting to sell, Redfin found. NEW YORK – A growing number of homeowners with low interest rate mortgages aren’t waiting to move until rates have dropped. Rather, they’re increasingly opting to move into new homes and take on higher interest rate mortgages, according … Read more
MIAMI – Homebuyers and renters are in luck. Real estate experts predict you can expect better deals in South Florida in 2024. Thanks to a slowdown in home sales and a growing supply of residences – especially high-rises – it’ll be a good time to rent or buy, the forecasters say. Prices will lower slightly, … Read more
LOS ANGELES – Emily Johnson recalls her first duplex fondly — well, sort of. She rented to a friend’s sister, who ended up being “a nightmare”: The tenant smoked in the house, paid rent late and knocked on Johnson’s door at 11 p.m. with maintenance requests. Nevertheless, Johnson caught the investing bug. That experience 20 … Read more
You may be able to claim ordinary activities or purchases as a cost of doing business. Anaheim, Calif. – There are three actions you need to take with your money: “Earn, keep and grow. Earn and keep more so you can invest it for growth,” said CPA and real estate tax strategist Gregory Antipoff during … Read more
A good real estate coach can transform careers, especially for those agents who hit a roadblock because they’re not prepared for market changes. NEW YORK – The real estate market is on the cusp of an “up” cycle, with a projected dip in mortgage rates expected to drive home sales and purchases in 2024. Agents … Read more
Agents are creating their own podcasts to share new insights and build their personal and professional brand. It’s easier than you think. NEW YORK – Americans are voracious consumers of podcasts, which makes the technology an appealing option for real estate marketing. Agents can use this low-cost medium to discuss current market trends, pick the … Read more
Gathering a professional network that includes peers and a mentor is a crucial first step. Personal brands should also be adjusted to showcase your new specialty. MEMPHIS, Tenn. – For real estate agents hoping to eventually carve out a career in the luxury niche, assembling a professional network that includes peers – and, ideally, a … Read more
To get past the front door, take value-adds along like handouts with info about local events, home improvement ideas, or other tips. VENTURA, Calif. – While content marketing is the branding strategy of choice for many realty professionals today, others favor the hands-on approach. Going door-to-door, hosting in-person events, and/or making cold calls allows agents … Read more
As artificial intelligence and technology evolve, AI can transform some tasks real estate pros do, like automating marketing or making home showings more efficient. ANAHEIM, Calif. – Experts gathered to discuss the intersection of real estate and the latest technological advancements during the NAR NXT, The Realtor® Experience. The event featured two standout sessions that … Read more
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