The size of an email list mirrors the return on investment. To create positive vibes and build relationships, add a mea culpa email that corrects an earlier mistake. NEW YORK – Real estate agents can keep in touch with clients and contacts, produce leads and build brands through a well-crafted email newsletter – but only … Read more
Agents work hard to set themselves apart from the crowd, and an easy-to-recognize brand uses logos, colors, graphics and styles across all marketing platforms. NEW YORK – Real estate brands can stand out through a strong, well-designed visual identity. Visual identity is an inclusive look for your brand that extends to all produce. It includes … Read more
A very general rule of thumb: Half an agent’s income should come from representing sellers. If that’s not you, here are things to consider. NEW YORK – Real estate professionals should ensure that at least half their business comes from listings. Obstacles they may face include: Insufficient market knowledge: When working with listings, agents need … Read more
Just as “the wand chooses the wizard” in Harry Potter world, personal brands often focus on something a Realtor already does or a lifestyle they already enjoy. NEW YORK – One way real estate agents can differentiate themselves from competitors is to focus on what best fits their personal brand. For many Realtors, their hobby … Read more
A survey of 1,000 luxury agents about their top marketing strategies finds them focused on personal websites, Instagram, Facebook, YouTube and SEO. NEW YORK – A report based on a survey of over 1,000 luxury real estate agents identified the sector’s top marketing strategies. The result? Agents’ efforts should be concentrated in websites, Instagram, search … Read more
Why do long-time homeowners rent when they can afford to buy? For more and more older adults, it’s simple: less responsibility with more money to spend. PLACERVILLE, Calif. – Jack called me last week to say he and his wife Jill wanted to sell their home in El Dorado Hills. They have been longtime friends … Read more
Too many buyers are pursuing too few for-sale homes. That gives a strong edge to any agent who can find listings that do not yet exist. LAS VEGAS – When there is a high demand for buyers in a low-inventory market, learning to find and create off-market listings can set you apart from other agencies. … Read more
Google’s system could get listings and other ads in front of a wider – yet also targeted – audience of potential buyers and sellers. NEW YORK – The Google Discovery Ads platform’s goal is to help companies reach consumers in more engaging and personalized ways. Ads developed through the platform appear on YouTube and Gmail, … Read more
Storms rarely have a long-term effect on the local real estate market. Cape Coral-Fort Myers listings dropped for two months after Ian but rose for the six after that. FORT MYERS, Fla. – After plunging in the wake of last fall’s Hurricane Ian, home listings in the Cape Coral-Fort Myers metropolitan area have recovered, and … Read more
Florida Realtors lawyers spoke to 6K+ members during a July 29 webinar, saying a new law impacting some property sales to certain foreign buyers goes into effect July 1. Some details are not yet clear, but a new disclosure will appear in FR/Bar, CRSP and other contracts on Sat., July 1, and buyers must sign … Read more
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