A lead is simply “contact info for a potential buyer or seller,” and a top way to get leads is by offering something of value – a “lead magnet” – in exchange for that info. NEW YORK – Lead magnets are a popular tool for generating leads by offering something of value in return for … Read more
Brokers’ files often have Social Security numbers, bank account information and driver’s license copies – the top targets of fraudsters. It’s important to keep that info safe – and have an internal system that provides legal protection if that fails. CHICAGO – Consumers are demanding increased transparency about how their personal information is being used. … Read more
Buyers can now describe their dream home to a computer. You won’t be replaced by AI, says one broker, you’ll be replaced by people who use AI better than you. LAS VEGAS – Artificial intelligence (AI) will play a bigger role in helping consumers buy and sell homes, as it moves from behind the scenes … Read more
It’s not just about good content that entices customers to return. It’s also about appearing higher in search engine results and boosting an agent’s online presence. NEW YORK – Most real estate professionals don’t create video content – and that gives those who do a key advantage. A strong online presence is critical for achieving … Read more
Citizens Ins. requested 12% rate hikes in a 2.5-hour meeting with Fla.’s Office of Insurance Regulation. Final OIR decisions usually aren’t issued for a few weeks. TALLAHASSEE, Fla. – With the state-backed Citizens Property Insurance Corp. continuing to see massive growth, regulators Thursday took up a proposal that would lead to double-digit rate increases for … Read more
Google Ads’ tools give marketers leeway, and some think combining two of those tools provides the strongest results when marketing online. NEW YORK – Among real estate agents, a broad match + audiences strategy is increasingly popular for digital marketing. It combines Google Ads’ (formerly Google AdWords) broad match feature with its audience targeting feature. … Read more
Has Erica given you banking advice, as in Bank of AmERICA? The U.S. consumer bureau is worried about AI chatbots doing increasingly sophisticated tasks. NEW YORK (AP) – Can you trust Erica, or Sandi or Amy to increasingly control parts of your financial life without giving you inaccurate information or sending money to the wrong … Read more
In 1Q 2023, 42.9% of sellers made a buyer concession; in 1Q 2022, it was 25.5%. Some do it to keep a transaction moving forward, others to match homebuilders’ freebies. SEATTLE – Home sellers gave concessions to buyers in 42.9% of U.S. home sales during the three months ending April 30, up from 25.5% a … Read more
Optimize your RE website for search engines by integrating keyword phrases into content, metadata and titles – and also make sure your website is mobile-friendly. MEMPHIS, Tenn. – It is crucial for agents to optimize their real estate website by integrating keyword phrases into content, metadata, and titles. This process in known as search engine … Read more
When considering marketing dollars, it’s generally easier and less expensive to build on your existing relationships than try to create new ones. BOCA RATON, Fla. – Real estate agent Aaron Buchbinder at Boca Raton, Florida-based Compass says the Sunshine State offers a professional advantage, not least for its “booming coastline, diverse population and tax-friendly economy” … Read more
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