Investors face the same problems as first-time buyers: low inventory and high mortgage rates. Dollar volume was down 42%, as investing in Jacksonville dropped 65%. SEATTLE – Investor home purchases fell 45% year-to-year in the second quarter, outpacing the 31% drop in overall home sales, according to a Redfin report. It’s the second-biggest decline since … Read more
An RE website with tons of local information rises to the top in search engine rankings (SEO). To do that, link to individual web pages via a local-directory page. EDGARTOWN, Mass. – To form customer connections, agents must build trust and relationships by forming connections with customers. To this end, agents can turn to location-specific … Read more
Of all homes buyers could consider in the second quarter, 31.4% were new construction – the highest 2Q percentage on record. Pre-pandemic it was 17%. SEATTLE – Newly built homes made up nearly one-third (31.4%) of all single-family home listings on the market nationwide in the second quarter, according to a report from Redfin, the … Read more
The size of an email list mirrors the return on investment. To create positive vibes and build relationships, add a mea culpa email that corrects an earlier mistake. NEW YORK – Real estate agents can keep in touch with clients and contacts, produce leads and build brands through a well-crafted email newsletter – but only … Read more
Agents work hard to set themselves apart from the crowd, and an easy-to-recognize brand uses logos, colors, graphics and styles across all marketing platforms. NEW YORK – Real estate brands can stand out through a strong, well-designed visual identity. Visual identity is an inclusive look for your brand that extends to all produce. It includes … Read more
A very general rule of thumb: Half an agent’s income should come from representing sellers. If that’s not you, here are things to consider. NEW YORK – Real estate professionals should ensure that at least half their business comes from listings. Obstacles they may face include: Insufficient market knowledge: When working with listings, agents need … Read more
Just as “the wand chooses the wizard” in Harry Potter world, personal brands often focus on something a Realtor already does or a lifestyle they already enjoy. NEW YORK – One way real estate agents can differentiate themselves from competitors is to focus on what best fits their personal brand. For many Realtors, their hobby … Read more
A survey of 1,000 luxury agents about their top marketing strategies finds them focused on personal websites, Instagram, Facebook, YouTube and SEO. NEW YORK – A report based on a survey of over 1,000 luxury real estate agents identified the sector’s top marketing strategies. The result? Agents’ efforts should be concentrated in websites, Instagram, search … Read more
Why do long-time homeowners rent when they can afford to buy? For more and more older adults, it’s simple: less responsibility with more money to spend. PLACERVILLE, Calif. – Jack called me last week to say he and his wife Jill wanted to sell their home in El Dorado Hills. They have been longtime friends … Read more
Too many buyers are pursuing too few for-sale homes. That gives a strong edge to any agent who can find listings that do not yet exist. LAS VEGAS – When there is a high demand for buyers in a low-inventory market, learning to find and create off-market listings can set you apart from other agencies. … Read more
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