Most-used words in listing descriptions were basic, such as “room” and “bedroom,” but the top 10 also included “fireplace,” “pool” and “stainless steel appliances.”
MIAMI – As more and more people house-hunt online, compelling home descriptions are essential for a home to remain competitive in the online real estate arena.
Point2, a division of Yardi Systems, examined more than 730,000 home descriptions on Zillow to identify the buzzwords of 2022. It found that the most frequently used words in descriptions included “room” and “space,” which surpassed “beautiful.”
The words “spacious,” open,” “great” and “new” also appeared frequently, just behind conventional terms like “home,” “bedroom,” “bathroom” and “kitchen.”
Descriptions also focused strongly on outside terms, including amenities like “patio/porch” and “yard,” in addition to the more traditional features of “garage” and “parking.”
Also among the top 10 keywords were luxurious items such as “fireplace,” “pool” and “stainless steel appliances.”
Top term usage varied based on region, however. For instance, “garage” was mentioned most in the Midwest, “patio/porch” in the South, “garage” and “yard” in the West, and “full bath” in the Northeast.
Among price ranges, “yard” and “patio/porch” were most frequently found in listings under $1 million. For those above $1 million, “fireplace” was the No. 1 descriptor. Among listings over $5 million, “chef’s kitchen” came in at No. 2.
Source: South Florida Agent (12/21/22) Mack, Emily
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